PAUL
Arabic Typography Development for PAUL Restaurant's Entry into the Middle East Market
Bridging Cultures Through Typography
Client
Azadea Group
Services
Arabic Typography Development
Industries
F&B
For PAUL restaurant’s expansion into the Middle East market, the project focused on developing an Arabic font that harmonizes seamlessly with the existing English typography. The goal was to create a professional and culturally appropriate visual identity that reflects PAUL’s global reputation while appealing to the local audience.
The result was a custom-designed Arabic font that aligns with PAUL's English typography, maintaining a consistent brand appearance across both languages. This typographic enhancement ensures that PAUL's brand communicates sophistication and professionalism as it expands its presence in the Middle East.